Hi, I’m Lara, — a Design Director and creative leader with a passion for beauty, fragrance, and thoughtful visual storytelling.

Based in New York City, my expertise lies in packaging design, art direction, visual merchandising, and brand systems. After graduating from the School of Visual Arts, I’ve had the opportunity to create for brands seen at retailers including Sephora, Ulta, Bloomingdale’s, Saks Fifth Avenue, Bergdorf Goodman, Crate & Barrel, and more.

I’m currently a Senior Design Director at NEST New York, where I lead a creative team and shape the visual expression of the brand across fine fragrance, home fragrance, and lifestyle. I’m drawn to work that balances strategy and creativity, and I love turning a good idea into something people want to see, touch, and experience.

Contact me to see more work or to discuss a new project!